DiskonTop.com, Another Discount Voucher Services

DiskonTop is a service that offers vouchers in the form of top discount for their users. DiskonTop have existed at least since the end of the December-January (as seen from Whois, their Twitter account and Facebook page) and offers discounts from various merchants, ranging from hotels, cinemas to restaurants.

DiskopTop will provide a promo of 50-80% discounts from various merchants. Users can buy discount coupons or vouchers that can then be printed or distributed via SMS. Later on, the user can show this coupon to the merchant to enjoy the discount.

It is true that there are almost no differences between DiskonTop and the other daily deals service or discount voucher provider, either from the discounts offering segment and purchase mechanism. However DiskonTop does not embracing the group buying power system. At least I do not see the explanation that the available coupons will be provided/active when it meets a certain quota, which means that everyone can buy the discount coupons at any time, right after the offer is posted in DiskonTop.

DiskonTop also describes their service as a campaign media for the merchants, by displaying free discount offerings for business owners and promote this offer to the DiskonTop members. They will get the revenue from a small portion of vouchers sales. In the Website, there is information that they currently have 50,000 + members who made the promotion of business owners can reach a fairly large number of users.

DiskonTop also emphasizes the element of promotion with social networking, like Facebook and also via Twitter. If you see from the Twitter account, DiskonTop is quite active on Twitter and Facebook in terms of promotion. They also provide an SMS blast to 50,000 users with SES B + and above.

As a campaign media, business owners would surely be given an online promo service on their service members and other users. The effects to get a back visits on the promoted sites also become their main target. Well, once again it is not so different from other daily deals service or Groupon clones who were also expecting a continued visit from the users who buy a voucher discount.

But it seems that there are still not many offers, for the services that have emerged since the beginning of the year it seems that DiskonTop does not pursue many different offers but encourages certain discount offers until it runs out before switching to other offerings. It could be, since it’s in the form of promo, the cooperation with merchants was carried out for some specified time, and then the offering changed or increased after the cooperation ends. It would be visible from the period of a quite long offering time of a promo.

The service that offer vouchers or coupons in the form of discounts are maximizing the amount of discounts to attract buyers, but certainly if you look deeper, the business opportunities are more than that. There are many factors that must be considered, the consumers (discount seeker community) as well as merchant also have to keep attended. And although referring to the provision of cheap/free form of promotion, but certainly the services such as DiskonTop still have to develop the facility, features on the web and even mobile access to keep surviving and provide maximum service. From the many similar services or segments, we should see which one could provide the most top service.

Translated by Nita Sellya.