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[DS Notes] Will Foursquare Finally Get it Right?

With hundreds of partners and billions of data points, Foursquare has become the default reference for apps relying on points of interests, venues, and location in general. However, despite having raised over a hundred million dollars since its inception in 2009, the company has yet to make a meaningful revenue. CEO Dennis Crowley is adamant that the company will be profitable by the end of the year and has a plan to generate up to $20 million in revenue for 2013. However, Yelp! generated over USD 46 million in Q1 2013 alone with a much more limited roll out and a smaller user base. How does Foursquare plan to stay afloat outside of raising investment rounds?

Read all about Crowley's vision at FastCompany.

 

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