DScussion #33: Italo Gani on Digital Advertising Trend, Consumer Behavior, and Expansion to Southeast Asia
The vast mobile penetration in Indonesia opens a huge potential for digital advertising industry to profit from. Adskom captures the opportunity by partnering with publishers, e-commerce servcies, and ISPs to provide them with the required big data. Adskom’s data can be customized based on the consumer behavior in Indonesia. After recently sealing the latest funding, Adskom plans on expanding to Southeast Asian countries, like Thailand, Malaysia, and the Philippines. Below is our discussion with Adskom’s Co-Founder and CEO Italo Gani in DScussion.
- Translated and transcribed by Rifki Aria Nugraha