EV Hive co-working space announces its rebranding into COCOWORK. The name was taken from the community, collaboration, and workspace. Those three words are considered as the main aspect of co-working space. The rebranding meant to reflect the company’s commitment towards its core as flexible co-working, and community for the individuals on their business progress.
Carlson Lau, the CEO & Co-Founder, said the new identity is expected to reach multiple new users. In fact, around 30% of COCOWORK members are traditional business, not only tech startups. The company predicts an increasing percentage of SME members in the future.
“The [rebranding] plan has started since the beginning of this year, as we see our members, 30% of which are traditional business, such as restaurant and factory. As we see in the future our target will broaden, the trend of coworking and its benefits are getting recognized,” Carlson said, Tue (6/26).
In his opinion, the rebranding is also the beginning step of COCOWORK as Indonesia’s biggest coworking space network to provide the flexible office space with building community in Indonesia to Southeast Asia.
For long-term, without the period being mentioned, Carlson plans an international expansion to Southeast Asia by targeting to build 100 new locations. In short term, the company’s targeting to add eight new location and starting to seek opportunity for new cities besides Jakarta and Medan.
Lau also said the company is currently considering to open the new location in Bandung, Yogyakarta, and Makassar. The cities are recognized by a significant growth of its young executives.
COCOWORK currently has 21 coworking space locations in Jabodetabek and Medan. The total area is more than 30 thousand sqm consists of more than 3 thousand members from 260 companies.
Original article is in Indonesian, translated by Kristin Siagian