Event Report: Echelon 2011 - Indonesia Satellite

Echelon - Indonesia Satellite, which was held on Friday, April 29, 2011, at fCone - fX Lifestyle X'nter, Jakarta, was finally done. As previously reported in DailySocial, there are 10 startups that pitched in front of the judges and audience to get the opportunity to pitch at the peak event in Singapore, 16 to 17 June 2011.

10 participants consisting of SixReps, Tasterous, Rockto, Goorme, PriceArea, Bouncity, Infoll, NgaturDuit, Wooz.in and Rserve.me have displayed their best performances (though in some sides still need to improve few things, including the method of presentation and language skills) to pitch in front of the jury, which is divided into two sessions. Shinta Dhanurwardoyo, Aaron Tan, Aulia Masna, Danny Oei, Andi Boediman for the first session and Aaron Tan, Aulia Halimatussadiah, Irving Hutagalung, Satya Witoelar, Martin Hartono for the second session.

Finally, Echelon - Indonesia Satellite event this time presenting the People's Choice Award to PriceArea. 16 visitors chose PriceArea as the favorite winner among other startups, while the announcement of startup that has the right pitch in the Echelon main event will be announced later.

The event was quite exciting, the very cold air conditioned room was enlivened by visitors from various parties, startups, investors and media, although some times there were slide presentation problems, but the event went smoothly.

The questions and comments were highly critical from the judges, ranging from questions about the value given from the startup services, monetization, expansion of the user, the level of competition, efforts to foster consumer / user, the technology and various topics related to the startup as a business. Information about the pitching can be viewed at Twitter account  e27 or #echelon2011 and #idsat.

Congratulations to PriceArea as favorite winner, following is a brief video of the event coverage and interviews with Andry Suhaili, founder and CEO of PriceArea. We are apologize if the quality is not maximum. For more info will be announced again in DailySocial and readers can also see the details on the Echelon official website.

Disclosure: DailySocial is a media partner of this event.

Song: Balads of The Cliche – Hot Chocolate

Translated by Nita Sellya.