1. Startup

Freco Attempts Offline Promotions To Boost Content

In the middle of Jakarta's traffic jam (daily dose, really), I suddenly heard a radio ad for a new online service, a dot com company. Needless to say, there's not that many startups have sufficient funding to go promoting their services via radio ad. Must be well-funded. And apparently, Freco is one of those lucky players.

Basically a business directory service, Freco adds social features to its platform. And by "social features" of course I mean it's connected to Facebook where it enables users to see business reviews from their Facebook friends.

And besides its annoyingly horrible interface, I actually find this service useful. It actually helped me find information like nearest local doctors, plumbers, electricians, something that I find difficult to look for on the internet. Of course there's services like Yelp in the US and Urbanesia in Jakarta although Urbanesia is more lifestyle-oriented business reviews.

Two things that I think Freco needs to fix is the User Interface (no doubt) and the search engine's relevance because you'd have to think carefully about the keyword before you can actually get a good result. So far Freco has invested a lot to promote their services to mine more reviews and content from visitors and users, hopefully this'll help them build a better and relevant search engine.

Are you sure to continue this transaction?
Yes
No
processing your transaction....
Transaction Failed
Try Again

Sign up for our
newsletter

Subscribe Newsletter
Are you sure to continue this transaction?
Yes
No
processing your transaction....
Transaction Failed
Try Again