From Social Commerce to Online Grocery, Pasarnow Scored 47 Billion Rupiah Seed Funding

Starting from a social commerce platform, startup Jamannow has established the online grocery service "Pasarnow". This business model shifting (pivot) was welcomed by investors with the announcement of a seed funding of $3.3 million or equivalent to 47 billion Rupiah. This round was led by East Ventures with the participation of SMDV, Skystar Capital, Amand Ventures, Prasetia Dwidharma, and several angel investors.

The startup was founded in 2019 by James Rijanto, Donald Wono, and Cindy Ozzie. Its currently focus on simplifying the supply chain in the fresh grocery sector and offering quality fresh food products to customers through a multi-channel platform. The multi-channel approach allows them to embrace the B2B and B2C sectors at the same time. Each channel offers different prices, promotions, and key features to meet specific customer needs.

"Ensuring the freshness of products when they arrive at customers is a big challenge for businesses in the fresh food sector. Food products such as fruits, vegetables, and frozen meats are perishable, therefore, requiring fast delivery with well-controlled temperatures, and ultimately causing high logistics costs," Pasarnow's Co-founder & CEO, James Rijanto said.