Get Ready, Super Big Promotion from Daily Deals Service

Local daily deals service is keep on growing, DailySocial recently discussed at least 3 new discount coupons providers which are Indogroupon, Bomdis, and AkuPlusKamu which is a part of AdaDiskon.

Each service gives various facilities and promoting their service, and also there are some which aiming the nice share market by providing only food discount coupons, and some provides special categories for various discount types, such as gadget and travel, and some are the supplement from the existing service.

Aside from the service development, these discount providers also being busy to promote, some are cooperating with other service, such as DealKeren, Ogah Rugi which were once cooperated with Urbanesia, and the other daily services are busy promoting through conventional/traditional medias.

As far as i Know, recently there are at least three services made a promotion through conventional media such as car/bumper sticker, radio and big banner. For a car/bumper sticker, I saw Lapar.com applied this method (sorry I did not take the picture of it since I was riding a motorcycle) and the second is the promotion of DealKeren in one of the popular radio network in Indonesia, Hard Rock FM a few days ago, and the last, Disdus promotion in one of the busiest streets in Bandung, Cihampelas, Jawa Barat Indonesia (as seen in photo). Disdus promo quite stole my attention, I did not notice when the big banner appear on the edge of the road Cihampelas until I just saw it several days ago.

Cihampelas Road is a tourist area with a fairly high level of congestion, which means the chance to be seen by passer-by becomes quite large. Cihampelas also a place for culinary tour, at least there are some pretty popular place to eat there. Besides there is the mall, called Cihampelas Walk, which is always crowded, especially on weekends.

Placement on this road, which many places to eat or shopping mall, is also likely to open opportunities for cooperation between Disdus with the existing merchants in this region, at least education who want to be done by Disdus is for those who want to go shopping centers are also places to eat, with introduced a service that provides a discount discount, visible banner designs that highlight the discount rate.

Conventional promotion seems to be one way to go by the daily deals service service provider, aside from using online media via Twitter, Facebook and their own sites. Consumer education also seems to be the target of Disdus' big banner promotion, it is similar activity that done by various daily deals services, including promotion on the radio and other channels.

Surely this is just the early rounds of the campaign carried out by the daily deals services, and it is predictable, with the increasing levels of competition, daily deals service tha seriously expand their services will be do more campaign in the conventional media to introduce their services.

The use of conventional media has also been done by Koprol who advertised on TV, and then followed by TokoBagus who also advertised on the national television. We shall see who will follow to create an ad on TV, as well as the big scale promotion that would be done by a local discount coupon service provider.

Do you have any other information about big promotions from other local daily deals service? Let's Share.

Translation by Nita Sellya