GetPlus Platform Offers "Coalition Loyalty" Program for Retail Business
The app's been used by 150 thousand users; secured seed funding from GDP Venture
Randi Eka - 29 October 2019
GetPlus was first developed to help the retail business through the coalition loyalty program, allowing users to connect further with the shopping center and gain more benefits of each transaction.
Through the application, customers who currently visiting shopping centers can get points from their transactions with various brands and product categories. Points are to be accumulated in one account, making it easier to claim the rewards.
GetPlus' Co-Founder & COO, Adrian Hoon said, they've been using some approaches to help retails improving their business performance. "First is to acquire new users through a membership system. Then, the coalition model for loyalty platform is said to significantly increase visitors and transactions."
"GetPlus also tried to keep retail's margin using reward points to acquire users in the early season - reducing massive discounts during the sales period. With digital-based business, collected data can be used in mapping users' behavior and demographics."
In the previous release, GetPlus is currently available in Grand Indonesia Shopping Center. Users can exchange their shopping receipts into points. There's also an integration with Grand Indonesia's G CARD. The points are now redeemable into GetPlus point.
Backed by GDP Venture
Since the launching on February 21st, 2019, GetPlus has acquired 150 thousand users, with 12 earning partners/channels. The application is available on Android and iOS.
GetPlus' Adrian has another co-founder named Antonny Liem. In its debut, the company has secured seed funding from GDP Venture. A positive notion in Jakarta, will increase expansion level, including to all Indonesia's first-tier cities per 2021.
He also mentioned the different coalition model with the current loyalty program, such as a single-brand model (e.g. Starbucks Card) or close-Loop (e.g. MAP Club).
"Coalition is designed to give advanced value for merchant, consumers, and operators. This program helps sellers to acquire new users, boost-up retention, and increase consumerism. With all the benefits, we do believe in GetPlus to have rapid growth in Indonesia," he added.
Within the next year, GetPlus is to be focused on adding more merchants and members, particularly in Jabodetabek area. In addition, they're also to educate retail industry on the coalition loyalty program and consumer data management for business development. While improving the UI/UX for user experience in the application.
–Original article is in Indonesian, translated by Kristin Siagian