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Going Head-to-Head with Go-Jek, GrabTaxi Launched GrabBike in Jakarta

Amir Karimuddin - 20 May 2015

GrabTaxi expanded its services in Jakarta by launching GrabBike. Still being in a free trial period until May 31, GrabBike serves picking up services around Kuningan and Setiabudi, with other parts in Jakarta available as the destination spot. The services becomes a direct competitor to the popular Go-Jek.

It doesn’t take different app to access GrabBike’s services, as users may use their GrabTaxi app to have a bike picking them up. The driver’s identity and trip route can also be accessed through the app. An added value offered by GrabBike would be the free insurance for both driver and passenger.

While Go-Jek’s drivers wear green suit with black complexion, GrabBike’s drivers choose black suit with green complexion. Coincidence? Might be.

This isn’t GrabTaxi’s first launched bike services, as the company has previously launched the same service in two cities Vietnam back in 2014. Considering the vast growth enjoyed by Go-Jek in Indonesia, it’s just natural for GrabTaxi to launch the service in Indonesia.

To us, the fun is once GrabBike’s free trial period ends and the service goes head-to-head with Go-Jek. By having its own units, GrabTaxi has better capability of setting the rate, commission, and payment method. In Malaysia and Singapore, the company has even had its own fleet of cars, called GrabCar, which goes head-to-head with Uber.

Go-Jek currently leads the competition in two-wheels driving services, although a number of new services, like HandyMantis or Antar.id, start growing.

Unlike Go-Jek that has started covering food and document delivery services, we assume that GrabBike will focus merely on delivering passenger. Since motorbike taxi isn't regulated by local government, the service’s rate and quality will be GrabBike’s privilege to determine.

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