HappyFresh Announces The Latest Funding of 282 Billion Rupiah

In a discussion between DailySocial team with HappyFresh's CEO, Guillem Segarra last year, the service is revealed to raise series C funding. They've received $20 million (over 282 billion Rupiah) fresh funding. Grab Ventures as the first participant, including GrabFresh partnership announced last September.

The series C funding was led by Mirae Asset-Naver Asia Growth Fund, followed by LINE Ventures, Singha Ventures, Samena Capital, Vertex Ventures, Sinar Mas Digital Ventures (SMDV), 500 Startups, and BeeNext.

In the interview with TechCrunch, Segarra said the credit will be used to build up technology, including consumer's shopping customization. He also ensured to have expansion, although the strategy will be different with the previous one. HappyFresh is available in Indonesia, Malaysia, and Thailand.

"Currently [the expansion] is based on market penetration rather than availability of new logical one. We're not in rush," he said.

Segarra claims to have gained profit in the current market.

– Original article is in Indonesian, translated by Kristin Siagian