Hijup Maintains a Decade Growth, Fueling Its Three Main Business Pillars

Recently launched the "Hijup Growth Fund", a financing program for local Muslim fashion players

Kristin Siagian - 10 September 2021

After operating the business since 2011, the fashion commerce service Hijup claims to continue to experience positive business growth. Even though there were several obstacles during the pandemic, the company was able to survive and continue to present new innovations. Hijup's Founder & CEO, Diajeng Lestari revealed to DailySocial that Hijup has currently developed three main pillars.

"Previously, Hijup only focused on the marketplace, Hijup now has a new revenue stream in the form of a social media agency and Hijup Growth Fund."

To date, Hijup claims to have nearly 400 thousand registered users with a total of nearly 400 partners. Meanwhile, its social media followers also experienced positive growth up to 1.2 million. The company's next target is to become the main goal of the Indonesian people for an ecosystem-based end-to-end solution for modest Muslim marketplaces.

"We believe our focus on transformation will put Hijup at a stronger position in the minds of the Indonesian people, both in terms of creative producers and the market," Diajeng said.