In 2014, Lazada and Zalora Experienced Three Trillion Rupiah of Loss
Amir Karimuddin - 15 May 2015
Having a lead in Southeast Asian market doesn’t make Rocket Internet’s e-commerce giants, Lazada and Zalora, enjoy the profit. Having operated in six biggest markets in the region, both experienced (in total) $235,3 million (around 3,1 trillion Rupiah) of loss in 2014.
As being cited from Forbes, Lazada’s Gross Merchandising Volume (GMV) reached $384 million in 2014, 300 % higher than the previous year. As for Zalora, the GMV was €151,5 million or 80% higher than in 2013.
For the transaction figure, Lazada noted 6,9 million transaction in 2014, while Zalora booked 3,9 million during the same period.
Rocket Internet doesn’t set the due date of when exactly the time to profit for its properties. However, it does write on its financial report: “We basically want our companies to reach the BEP in 6-9 years after the launching”. Lazada was launched in 2012, while Zalora was one year earlier. It suggests that 2018 would be the year of profiting for both titans.