Inapay Launches InaKlik, Focusing to Acquire New Users

Inapay.com, a payment intermediary system with service system that is similar with joint account, recently launched a new feature to its members. This new feature is named InaKlik where the members can participate in promoting Inapay via the internet by placing a link provided by Inapay on the members’ blogs and websites.

You may be aware that Inapay is a startup that received investment from EastVenture in mid-January 2012. After the investment, many advances and changes happened in Inapay. Some of them are the change in the tagline on the logo, change of the concept of Gold Member and Silver Member, Inapay even handed out gadget prizes to its members. To be sure, this is done to keep acquiring new users to use this service.

Basically, this feature invites member to participate in promoting Inapay on their blogs and websites. Later on, Inapay will appreciate its members who have helped with the promotion with InaKlik feature. However, there are some provisions applied for InaKlik, namely:

• Each visit derived from one IP will be counted as one visitor in an interval of 2 hours.
• Every visitor who registered as Inapay member and derived from one IP will be counted as one member in an interval of 2 hours.
• Each multiple of 6 visitors will get 1 IPR
• Each multiple of 1 member who has received Inapass (verification) will get an IPR.
• Unverified member will not earn points

From these points, there should be something that can be exchanged by the members to Inapay. With the effort to add user by performing large-scale promotion, will there be many people become Inapay’s members and use this payment service? Does Inapay included as a payment that can overcome the problem of e-commerce world in Indonesia or on the contrary, makes it even more difficult for its users in terms of online transaction?

The world of e-commerce in 2012 is indeed getting warmer. The number of emerging local e-commerce is surely presenting many problems that exist in the world of e-commerce as well. One of the problems of the world of e-commerce in Indonesia today is the payment system; where online transaction Indonesia can be said as not safe when not using a payment system. Convenience in using and security of the payment system is key to the problems of e-commerce in Indonesia.