Indigo Fellowship 2012 Officially Launched

Located at Bandung Digital Valley, last Friday, Telkom Group, along with MIKTI, officially launched Indigo Fellowship 2012 program which enter its fifth year of implementation.

Bringing the theme “For Brighter Digital Creativepreneur”, this year’s Indigo Fellowshop will focus on growing entrepreneurs. As described by Hari S. Sungkari – chairman of the judges, this is what distinguishes the event from last year’s event. The theme will also affect the assessment process to determine the winner.

12 winners will be selected for the Indigo 2012, with 3 winners for each 4 different categories. Contested categories are Application & Content for Tourism, Health, Education; Comic, Animation, Social Games; Short Movie & Video Clip and Digital Radio. With a special note: the latter category is a special award given by Telkom Group to Suararadio.com.

As written in a press release, the assessment will be focused on the 4Ps, namely Products – originality and quality of item, including its readiness to enter the market, Profitability – clarity of business model, readiness of marketing strategy, business development and financial planning, then Personality & Team – character of individual and team skills, things needed to be a tough digitalpreneur, and the last is Prospect to Collaborate – the prospect for collaboration with Telkom Group, adjusted to Telkom Group’s overall strategy.

Indigo Fellowship is a program of Telkom Group as an appreciation to the individuals or groups who are considered successful in creating digital creative work and deliver benefits to the public, as well as encouraging new digitalpreneur in the digital creative industry. This event is a series of Telkom Group CSR program in ICT field and implemented through operational cooperation with MIKTI.

I haven’t find complete information about the amount of profit or a role earned by the winner of previous years, how much value is obtained either from business side or mentoring. But the 3 winners presented in the official launch, namely Infokes, Radio 2.0 and Adventures of Anoman, each of them told the story of benefits, development, learning and the gains as the winner of this program.

One of interesting developments is Infokes (2010 winner), said by Harry Ramananda, gains a rapid development due to “bundling” with Telkom. The development of its service is now cloud-based with cheaper leasing system than the previous licensing system, and according to plan, will be assisted by Telkom to be introduced to various health centers in the country.

From the above examples and from some of the exposure expressed in the launch event, I also see that with this event, Telkom is trying to hook a lot of content to be integrated or aligned with a variety of products and programs owned by Telkom Group.

It makes sense because Telkom also has the resources or products that do require content, on the participant’s side if the service or product that has been developed has an in-line market benchmark with what Telkom is pursuing, this event can be one option to get a cooperation and market.

Indigo Fellowship is said to give Rp50 million prize for the winner of best work, get mentoring and opportunity to be selected by Telkom and get capital fund and business incubation from Indigo Venture that also owned by Telkom Group. In addition, there’s also an opportunity to take advantage of marketing network, distribution and technology owned by Telkom Group.

Registration to participate in this competition starts from May until September 24, 2012. All proposals will be selected for final judging session on October 2012. Complete information, requirements and other things can be found on indigofellowship.com