Lazada, Yahoo, and Other Indonesian E-Commerce Players to Hold a Shopping Bonanza on 12-12-12

Tomorrow, 12 December 2012, will be an important day for online store players and consumers in Indonesia. Based on Cyber Monday, which is an online shopping discount event created as a follow up to the post-Thanksgiving Black Friday shopping tradition, a number of Indonesian online marketplaces and stores are holding a joint discount event which they call #1212sale, initiated by Lazada and Yahoo!.

While there's no word as to the exact discount amount, we expect the figures to be significant to drive the transaction volume and increase the exposure of e-commerce to Indonesian consumers.Supported by Yahoo!, the participating online marketplaces and stores are Lazada, Zalora, BerryBenka, PinkEmma, Fazzione, Fimelashop, Plasa, Bilna, and DamnILoveIndonesia.

According to Lazada's managing director Magnus Ekbom, the idea behind #1212sale began from a casual chat at a café with a number of e-commerce players who then decided to come up with this event. "The initial idea came out of a conversation among ourselves. It then picked up on Twitter and Facebook and eventually we decided to formulate into ana actual event."

Aside from an effort to raise sales, Rizki Suluh Adi, Lazada Indonesia's VP Marketing said that the #1212sale aims to familiarize consumers with the online shopping concept and get them to know e-commerce business better. "Because of this purpose, growing the Indonesian online retail industry, we decided to participate in this #1212sale campaign", said Shinta Danuwardoyo who runs Fazzione.

BerryBenka CEO Jason Lamuda said, "#1212sale is a major event in which online shopping centers present their best products with interesting offerings. "This #1212sale event is something that we've been looking forward to having. BerryBenka will provide highly attractive offers for our best selling products.".

Winda Rezita, VP marketing of PinkEmma added, "We're confident that with this event we will be able to establish a closer relationship with our customers."

"Hopefully with #1212sale, more e-commerce players will participate. With more participants, Indonesia's e-commerce industry will grow even further", said Hadi Wenas, managing director of Zalora Indonesia.

In a separate release, Zalora announced that it will offer discounts in the multiple of 12 starting from 12% to 84% throughout 12 December and 12 selected customers will each receive a shopping voucher worth Rp 120,000. One lucky winner will be announced every hour starting from 9:00 am to 9:00 pm. Additionally Zalora will be offering 0% installments for holders of credit cards from Bank Mandiri, ANZ, and Danamon.