1. Startup

Livaza Received Seed Funding from East Ventures

Another funding by East Ventures this week. Livaza announced the six-digit seed funding they sealed from the VC. The funding will go to the development of organization, products, and technology.

Livaza was established a month ago as an e-commerce platform which provides various furniture needs, both for retailers and B2B. Being founded by three founding members, namely William Budiharsono, Eric Lemuel, and Made Cynthia Rini, the startup gets backed up by GEPI and Revano Satria, the co-founder, as the Chief Design Officer.

William Budiharsono, Livaza’s CEO, stated in his press release, “Livaza is proud to be the pioneer in furniture category in Indonesia. This seed funding will be useful to accelerate our product growth as well as support our go-to-market strategy.”

“We help part-time and full-time designers in realizing their creativity. We support creative industry and use the technology to make the designs come into reality. They’ll get royalty once we market their products,” he added.

The funding was East Ventures’ third of the week, after WhatWeLike.co and Otten Coffee.

Regarding the funding, East Ventures regarded Livaza as the next big thing by taking the vast-growing Indian e-commerce industry as an example. East Ventures’ Managing Partner Willson Cuaca said, “The furniture category is one of areas I’m currently looking for, if you see second or three tier cities in Indonesia, besides retailers, furniture stores are mushrooming. This indication goes in line with the lifestyle expectation of the middle class in Indonesia. We believe that William and Revano can crack the market open and we’re really proud to be part of the venture.”

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