Makmur Investment Platform Secures Seed Funding
This round was led by BEENEXT with the participation of Kinesys Group, Trihill Capital, Yiping Goh, Edward Tirtanata, Vidit Agrawal and Andrew Lee
Online investment platform Makmur secures seven-figure seed funding led by BEENEXT. A number of VCs and angel investors participated in this round, including Kinesys Group, Trihill Capital, Yiping Goh (Partner at Quest Ventures), Edward Tirtanata via Kenangan Kapital, Vidit Agrawal (CEO of GajiGesa), and Andrew Lee.
The money will be used to drive business growth by developing product features and portfolios. Makmur will also increase the number and develop the quality of its human resources.
"Currently, Indonesia's capital market investors are experiencing significant growth, but only represent 2% of the total population in Indonesia. We expect this funding to support our efforts to close the financial inclusion gap and encourage literacy in Indonesia," Sander said in his official statement.
Edward Tirtanata through his angel investment fund, Kenangan Kapital said that Indonesia is currently experiencing an unprecedented surge in investment from the retail market. Using this growth, Makmur focuses on financial advisory and goal-based investing to help assist novice investors. He considered this to provide different values compared to wealthtech startups in Indonesia.
"Non-professional investors like me need financial advisors, and Makmur democratizes financial advisor services," Edward told DailySocial.id in separate occation.
In general note, Makmur allows investors to invest with a minimum value of IDR 10,000. Makmur offers a number of features to strengthen the added value of its products. First, technology-based human advisors and Makmur Recipe to make it easier for novice investors to compare the right mutual funds. Users can also place mutual funds in different pockets according to their needs or investment goals (goal based investing).
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