Of course, the resignation of these two key personnel is intriguing among the instigators of the internet businessmen. Moreover, a few days ago, a large e-commerce company in Indonesia has formed an association to improve the quality of e-commerce ecosystem of Indonesia which is in the stage of growing – with a fast growth, according to the culture shift. Unfortunately, for the time being, we are still groping in the dark, what on earth is going on inside Rocket Internet.

Susie Sugden, prior to serve as Lazada Indonesia’s leader, was working for leading consulting firm, the Boston Consulting Group. Sugden has a social science background from University of Melbourne.