MCAS Invests in the Audio-Visual Company "V2", Developing Metaverse Digital Infrastructure

PT M Cash Integrasi Tbk (IDX: MCAS) digital company through its subsidiary PT Meta Pravia Digital (MPD) disbursed a 50% investment into PT V2 Indonesia (V2). M Cash Integrasi wants to synergize its digital infrastructure ecosystem through this investment to be ready for the metaverse.

M Cash Integrasi's Managing Director, Jahja Suryandy mentioned the various synergies to be developed with V2, including the ones with tens of thousands of modern retail networks which already connected within the group. Furthermore, synergies in the entertainment and digital content sectors through commercial and marketing activities.

"We are also preparing M Cash to enter the metaverse in the near future. We are optimistic with the various V2 audio-visual technology expertise to connect the digital infrastructure ecosystem in this metaverse," Jahja added.

On the general note, V2 is an audio-visual technology solution company with a bluechip client base and has collaborated with various leading audio-visual brands. The company was in charge of several projects in the government and corporate sectors for audio-visual related in the command centers, modern retail, airports, and MRT stations.

Meanwhile, V2 Indonesia's Founder and CEO, Rudi Hidayat, said that the investment support and business network under M Cash Group could accelerate the company's growth in the near future. His team is preparing various new initiatives in the future, such as House of Future, digital tech experience gallery (AR, VR, AI, XR), and technology center.

The synergy between the two is adhered to bring new breakthroughs, especially in the area of AI, visual IT analysis in government, corporate and retail operations, and IOT smart apps to be implemented for home automation.

"Changes and developments in the creative industry encouraged us to continue developing for creative content to support the digital signage industry, such as the first 3D digital signage in Indonesia. We are currently implementing it in Sarinah Jakarta," he said.

Metaverse in Indonesia

Metaverse and NFT are two topics that has been on the spotlight for the past three months. Especially after Ghozali Everyday's NFT photo went viral on the internet. Among technology activists, the government, and the public are increasingly showing their enthusiasm for this new digital era.

M Cash Integrasi has started to anticipate the NFT trend by investing resources. Through its subsidiary, PT Digital Mediatama Maxima Tbk (IDX: DMMX) formed a joint venture with Bumilangit Entertainment to launch NFT Bumilangit with some characters, including Gundala and Sri Asih for the first time. This is the initial strategy to strengthen the innovation of the Bumilangit digital ecosystem.

Previously, Shinta VR's Co-founder & Managing Director, Andes Rizky revealed that the Indonesian people currently enjoyed the semi-metaverse content, such as online games, even though they yet to directly enter the real metaverse world.

He said that it is only a matter of time until the metaverse becomes mainstream, and this trend can be started with NFT. As technology and its derivative ecosystem evolve, devices to support the metaverse, such as VR, are becoming more affordable than its first penetration on the market. Likewise, the supporting infrastructure, such as 4G and 5G networks, is one of the foundations to finally realize the metaverse world in the future.

–Original article is in Indonesian, translated by Kristin Siagian