MediaWave on Frontier Consulting Group's Post Investment Strategy and Other Development

Last week came in some media the news about investments from Frontier Consulting Group (FCG) to MediaWave, 30% of their shares now owned by FCG while the remaining 70% is still owned by the founder of MediaWave, Yose Rizal and Erik Palupi.

DailySocial had never written specifically about MediaWave, but Rama had discussed trends such as services provided by MediaWave in relation to the trend of social media analytics. Some services are similar to MediaWave among others are Trendiest and Katapedia.

MediaWave is a monitoring platform and analysis of social media that can be used by brand owners to monitor the conversations of consumers in social media, they provide a service that can capture the conversation in Indonesian and a deeper excavations, including for the sentiment, geographic data, gender, influencers or presence of competitors and things relating to specific keywords.

I myself tried to contact Yose Rizal to find out further about the investments news by the FCG. Rizal explains that the investment process was conducted in May and be completed in July. With 30% ownership stake by FCG, Handi Irawan (CEO FCG) become chairman of MediaWave and Yose Rizal became CEO and Erik Palupi as COO.

Prior to the investment process which is characterized by the transition of 30% share ownership by FCG, MediaWave had targeted by some parties from inside and outside the country, but MediaWave prefer FCG because it has the same vision in developing their platform, through a variety of both research and development activities, education and socialization in the market, beside sales of services platform to the market. In other words, the investment is not solely a capital investment.

Rizal also explained that the FCG could be a strategic partner for the development of MediaWave to the next stage. In the short term plan, after this investment, MediaWave will continue to make improvements in their platforms, especially on the functions and user interfaces, one of the things that I think could be the main focus. Rizal said that around August, will be released a new version of MediaWave, they expect it will be much better, at least from two things from the top.

While the long-term plans, they will develop MediaWave for overseas markets, with the initial stage in the Southeast Asia region as the main targets; beside that MediaWave will also leverage these platforms for development into other strategic platforms.

MediaWave officially launched in early July, but Rizal explains that since March they have had some companies that use its services, among others, BNI 46, Bank Syariah Mandiri, Hutchison Telecommunication, Rohto, Garuda Food, etc.. They have also established cooperation with various advertising agencies in providing data for their clients, some ad agencies include Publicis Groupe, WPP, Magnivate, Semut Api Colony, Narrada, etc.

I’m one of those people who read the result of MediaWave collaboration with Mark Plus Insight in Marketeers magazine, as we know Frontier also has a magazine in the field of marketing, Marketing Magazine, when asked about it, Rizal explains that, "In principle, we remain open to cooperation of various measures in social media by any party. Our goal is to further familiarize the industry players and brand marketing to increasingly realize the importance of measurement in the range of their activities in social media."

As explained on top of the article, in addition to international players like Radian 6, they also have local competitors such as Katapedia and Trendiest, about this competition, Rizal says, "We are optimistic to continue to evolve in the level of social media measurement competition."

Rizal is also hoped that the measurements for the local social media platforms can be done by local and not dominated by players from abroad. MediaWave pleased to be able to compete at the same time to socialize the measurement of social media to local players, one reason is the monitoring and measuring Indonesia’s consumer conversations is more appropriate if the local platforms designed specifically for local markets.