The online platform that provides end-to-end solutions for car purchase, MobilKamu, has received seed funding, in undisclosed amount, from East Ventures and Denali Partners. Fund obtained will be used to expand into more cities in Indonesia. MobilKamu has also secured an exclusive partnership with BukaLapak for BukaMobil.
MobilKamu is not only a listing platform like classified ads. The platform, with its virtual assistant concept, will help consumers find the best deal for new car, from initiation to delivery.
The platform is co-founded by Wilton Halim and Kalen Iselt. It’s said to have made $500,000 in profit during 2017. Further expansion into more cities is logical move to expand the market. According to DBS, the new car purchases (first hand) in Indonesia will continue to grow as much as 5% per year within the next two years.
Wilton said to DailySocial, “We will open new offices in Tangerang and Bekasi to widen our reach in various places throughout Jakarta. In March 2018, we are planning to expand our business into some major cities with high demand for new vehicles, such as Surabaya, Bandung, and Medan. ”
Chris Angkasa from Denali Partners said, “MobilKamu has a strategic position to improve the process and access of car purchases in Indonesia. There are many problems to be solved in this industry, and they can bring many solutions to improve the existing ecosystem. We are excited to see more potential in the future. ”
“This funding will draw us closer to our vision to help anyone buys new car. Previously, our focus was to build partnerships and to increase the number of sales and salespeople. We are now shifting our focus to technology development to support the processes we’ve built and helping us expand sales. In particular, it will come in the form of application that helps our salespeople efficiently sell more and makes it all easier to buy through MobilKamu,” said Wilton.
Original article is in Indonesian and translated by Kristin Siagian