Ninja Xpress Intends to Serve "Social Commerce" Logistics Segment

80% of Ninja Xpress users are SMEs sellers in marketplace and "social commerce" platform

Marsya Nabila - 15 March 2019

A Singapore-based logistics startup, Ninja Xpress, shared its commitment to serve social commerce segment as the main users by launching technology and supporting products. This year, Ninja Xpress business is expected to growth by three times.

Ninja Xpress Indonesia's Country Head, Eric Saputra, becomes the new lead replacing Indra Wiralaksmana since last year. Previously, Eric led the business expansion.

The target realization will be reached through some innovations. One is to release Ninja Packs products dedicated specifically for social commerce sellers. This one is available in Indonesia.

Ninja Packs is a special package to wrap products to be delivered. The capacity is up to 3kg. When the sellers use this product, the delivery cost will be the same to all areas. Intercity delivery costs Rp19 thousand, Rp9 thousand within the city.

"Previously, we create a survey of social commerce sellers [about] difficulty. The result is, most package turned out to be disappointed, lack of branding, wrapped only by plastic bag. However, the new product includes better packaging at an affordable price," Eric said on Tue (3/12).

Ninja Xpress also has Ninja Point product to facilitate users for package drop off. It's only 300 units. The company plans to expand the service to Bandung in the near future.

Currently, Ninja Xpress Indonesia team has reached 300 people and occupying new office in Bidakara Tower, South Jakarta as the headquarter.

In terms of technology, the company will keep developing dashboard features that is accessible by users. Not only providing tracking order feature, Ninja Xpress shows the package position in detail.

Included also in the dashboard, one more feature, intelligence reporting that helps sellers to recap the total delivery in the past year for business development in the next year. He claims this as a leading feature of the company.

"As seen from the report, most consumers are Jakarta domicile, sellers can improve its services. The data we provide (consultant-kind) is free without charge."

The company also develops a payment feature using COD for online transaction which hasn't covered by banking services. Eric said this feature is very helpful for the consumer outside Java trying to shop online. Customers can submit refund if the product didn't match their expectation.

In addition to innovation, he said the company will intensify offline education in some areas. Therefore, they can share lots of things about online business management.

He didn't mention any further that SME sellers which becomes Ninja Xpress' consumers have reached 80%. The number consists of sellers using marketplace and social commerce platform. The rest comes from corporate users.

It is said that Ninja Xpress owned 3 thousand units. 70% are two-wheelers, the rest are four-wheelers. They're all in-house .

In terms of services, per August 2018, the company has covered almost all over Indonesia. It was accomplished after two-year operation since 2016.

Original article is in Indonesian, translated by Kristin Siagian

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