Online Shop, Restaurant, and Community Are LINE@’s Focus in Indonesia

After being officially introduced globally some times ago, LINE@ finally got inaugurated in Indonesia. Here, LINEat (LINE@) eyes for SMEs as it may facilitate them upgrading their marketing quality through digital solution.

LINE Indonesia’s E-Commerce manager Fanny Verona stated:

“LINE@ is designated to be the game changer among SMEs, especially those who base their business on online platforms. [...] We expect to make our latest service as the catalisator for the Indonesian next generation of entrepreneurs to develop their spirit of entrepeneurship even further.”

Regarding its implementation in Indonesia, there are three main categories prepared by LINE, adding to the other 29 categories.Those three are Online Shop; Restaurant and Cafe; and Community. This is based on Indonesians’ preference on those categories.

“In Indonesia, online shops dominate LINE@ users with 40 percent, while both restaurants and communities cover the rest with 30% each,” Verona explained.

Online Shop

Verona went on adding, “One of our targets are online shops. Basically, they have huge potential in Indonesia. As for this particular business, LINE@ relies on the ‘broadcast message’ feature which may facilitate online shops promoting their products and services.”

This indicates that LINE@ attempts on bridging merchants and their customers. Other than the broadcast message feature, LINE@ also provides ‘one-on-one’ chatting feature which enables merchants having direct conversation with their customers. To accommodate a better management, LINE allows them to create up to 100 sub-admins to satisfy their customers.

Having said that, LINE@ has also partnered with SICEPAT, a delivery vendor that focuses on e-commerce, to provide convenience to its users. The service includes delivery tracking feature which directly sends the delivery receipt to consumers.

Restaurant and Cafe

In Indonesia, restaurant and cafe are mushrooming. However, promotion often stands in their way. Thus, LINE@ attempts on eliminating this barrier by introducing the O2O concept, in which LINE@ functions as the media where restaurants can promote their menu online.

For this segment, LINE@ has prepared the ‘Coupon’ feature, which allows restaurants and cafe to distribute online coupons to their followers through each own LINE@ account. Hence, their followers may reach their promotion well.

“We provide O2O concept for restaurants, in which we serve them the online method of promotion. The main feature of this category would be Coupon”  Verona stated.

Community

LINE realized that communities also play a significant role among Indonesians. However, internal communication between members within the community often becomes an issue. Thus, LINE@ offers a solution to this by providing ‘Survey’ and ‘Polling’ features.

“The admin only needs to distribute the questionnaires during certain periods to determine the time and place of the meeting, in which results can be downloaded and seen by other members,” Verona added.

Besides those features, LINE@ also has ‘Greeting’ feature which is designated to explain the community’s rules to newbies.