Payfazz Launches New Feature to Support Online Sellers

The Covid-19 pandemic has shifted MSME sales channels which originally offline to online to minimize physical contact and mobility restrictions. Payfazz uses this opportunity to innovate by launching the "Warung Online" feature.

In addition, Payfazz is quite confident with the potential target market. According to BPS, around 11.7 million out of 64 million MSMEs have penetrated the digital ecosystem per May 2020. Therefore, there are currently more than 55.8 million or 87% MSMEs that are yet to digitize. This is an opportunity for startups to work on segments that is lack digital penetration.

Payfazz Brand Manager Safina Saleh explained, Warung Online is a development of a feature that was previously launched in August 2020, namely the Menu Alat Warung. In this feature, later orders from customers can be recorded directly in the Payfazz application.

"With the Warung Online feature, it is expected that Payfazz agents can reduce physical contact as well to expand the scope of their customers, therefore, the business can continue to grow and improve," Safina said in an official statement, Friday (26/2).

Further explained, Warung Online allows agents to sell their merchandise online via a profile link on the Payfazz application. Agents can register their business for free through Payfazz and listed items to be sold, such as grocery, wholesale, clothing, food, beverages, and others that will be offered to customers.

Next, agents can share the link with their customers via social media platforms or text messages. Buyers can open the link to see the products from the agent's shop and immediately order them online.

Source: Payfazz

Separately contacted by DailySocial, Safina explained that the delivery and payment flow in the Warung Online feature can be adjusted according to the agreement of each buyer and seller. "This process takes place outside the Payfazz platform and the Warung Online features."

Warung Online is expected to expand the reach of the business and increase the number of customers. She also ensures that agents do not have to worry about additional operational costs as the feature can be used by all agents for free.

Safira said that the number of agents using the Warung Tools Menu has reached more than 100 thousand and most of them come from Java & Sumatra Islands.

During 2020, the number of agents who have joined Payfazz has reached more than 1 million users. The most widely used features are PPOB Transactions, Warung Cashier Recording & Debt Logging.

The MSME digitization has been increasingly driven throughout the pandemic. Therefore, various initiatives have been created by various startups not only Payfazz, Grab, for example, is working with startups such as Warung Pintar to list agents into GrabMart, therefore, it'll expand the business reach.

–Original article is in Indonesian, translated by Kristin Siagian