1. Startup

PesanDulu.com: Marketplace for Product Purchasing with Pre-Order System

I seldom visit Kaskus - Indonesian largest forum. I visit only to find things to buy or doing window shopping for certain goods. On Kaskus, there are also some products sold with pre-order system which make customers able to order certain products. In general, the payment is paid in advance so that the seller can produce/prepare the ordered goods.

However, we tend to look one by one or through search column to find some merchants through this system. By now, we can see some merchants with pre-order system in one place - marketplace on PesanDulu.com.

PesanDulu (order first in Indonesian) is a service which provide marketplace for purchasing process with pre-order system. This service focuses in users’ simplicity to do transaction. On PesanDulu, the merchants are not charged to open their shops.

The merchants can manage to do order process, the production process through the deadline from the pre-order process, and the flow from production process to the delivery. The merchants also have the shops list, for example http://namatoko.pesandulu.com. They can also make their online shop and private page, including pages manager to add the explanation of the product, account, and other info. Customer can find many goods and see the products’ photos and other information. Customers also can search for goods, watch the photos and make order or to read comments of certain product.

The appearance and the design from this site are quite comfortable. Some design elements are also interesting. The searching column is quite complete with the category options and the price range, also the alphabetical mode of the goods’ name.

As far as I concern, the products are dominated with the “Korean-artist-like goods”, second-quality product, products dealing with soccer, and replica product. However, other products fits to be called as pre-order product such as leather bag or t-shirt with customized design.

There is a question come to my mind, especially for the goods or product which is similar to the original, is how about the imitation product? Does the pre-order product have connection with the original product or is made especially to imitate the original one?

I have not had the information about it yet. On the service regulation section, the sellers are responsible on the offered goods. However, Pesandulu also has authority to stop or delete the account that against the regulation. I think that it will be better if this kind of service is maximized to give service on the products that need the pre-order system such as handmade product or exclusive product. Some t-shirt designers also often sell their design for t-shirt by using this pre-order system. On the other hand, the idea of collecting the pre-order product in one place with marketplace is quite interesting.

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