Telkom Launches Ad-Inventory Platform "Tanah Air Digital Exchange"
With an objective to a healthy advertising industry ecosystem and a reader-friendly content experience
PT Telekomunikasi Indonesia Tbk (Telkom) officially launched the Indonesia Digital Exchange (TADEX) advertising inventory platform. This is the collaboration between two of Telkom's subsidiaries, Telkomsel and Metranet, along with the Press Council, Task Force Media Sustainability, and the Advertising Association.
In the virtual launch, President Joko Widodo believes TADEX will add up value into the Indonesian digital advertising industry. TADEX is also expected to open up new opportunities for advertisers, publishers, marketers, and other stakeholders.
"TADEX' launching is an important momentum to deliver new leaps to encourage a better Indonesian digital ecosystem and become the largest in Southeast Asia," he said.
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