The B2B2B Segment Proves Bhinneka as the Pioneer of B2B E-commerce
B2B business contribution accounts for 80% of Bhinneka's total business, the rest comes from B2C business
More than two decades Bhinneka has been able to solidify its position as the top of mind for B2B e-commerce brands, especially in the 3C category (Computer, Communications, Consumer Electronics). This is reflected through DSInnovate survey for "B2B Commerce Services in Indonesia 2018", as many as 32.7% of respondents chose Bhinneka as the most popular platform, followed by Ralali, Bizzy (now a Warung Pintar Group), Mbiz, and others.
It's not easy to maintain this position. It takes continuous innovation to stay relevant to the market. In an interview with DailySocial.id, Bhinneka's Chief of Commercial & Omnichannel Vensia Tjhin explained, the company has a strong presence as a B2B e-commerce brand as it has consistently worked on this market.
In fact, while expanding outside of its segment, such as B2C, the platform still pays attention to its main advantage, entering the campaign as a masculine brand.
“In assortment, we slowly entered with products that are identical to the men's choices, which are the same as the needs of corporations. Then, we enter the everything store like a marketplace in general.”
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