1. Startup

Tokopedia Partners with Laku6 for Online Trade-in Feature

Refuse to comment on Tokopedia investment for Laku6

Tokopedia has currently released  Tukar Tambah (Trade-in) feature, a strategic partnership with secondhand device store Laku6. It allows users to trade devices through app without having to go to the offline store.

Rumor has it, the feature has encouraged Tokopedia to pour some cash for Laku6. However, there's no confirmation on this investment rumor.

"We give no comment for market rumor," Nuraini Razak as Tokopedia's VP of Corporate Communications said to DailySocial.

Previously, Tokopedia also declined the investment rumor of the wedding product marketplace Bridestory.

Tukar Tambah feature

The trade in is currently available only for Tokopedia users in Jabodetabek and in Android version. They only need to choose device's type from selected store in Tukar Tambah program. The stores include Official Store Erafone, Samsung, Asus, and Telesindo Shop.

Next, select Tukar Tambah button to run the software and hardware check to the device. It starts from touch screen, volume button, accelerometer, IMEI, Wifi, front and back display.

Moreover, Tokopedia will offer a price for the device.  If it fits, user can finish the transaction by reducing the price of a new device of the old device's price., and add up the delivery and insurance cost.

Furthermore, select the pick-up time for the old device, and delivery time of the new one that fits the user and courier schedule. If the user asks for an online exchange, devices available in Erafone Kota Kasablanka and Erafone Mall Ambassador. Yet, all transaction should be online.

It costs additional cash for cancelled transaction. It might be because the device's condition or different IMEI with the one given through Tokopedia, or when the user is not available in the place at the time on the agreement.

Original article is in Indonesian, translated by Kristin Siagian

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