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Yello Mobile Acquired Adtech Company Adplus

Amir Karimuddin - 4 March 2015

South Korea-based Yello Mobile announced that they’ve just finalized the acquisition of Adplus’ major shares. This is Yello Mobile’s second acquisition in Indonesia, after previously snapped price comparison startup PriceArea about a year ago. After the completion of this acquisition, Adplus would be expected to do the regional expansion and develop global development strategy.

Ever since its establishment back in 2012, Adplus has accommodated more than one billion monthly impression through their desktop and mobile devices. The company has three main business units: SMART, Hi-Impact, and GLITZ Media. SMART is a re-marketing platform that focuses on ROI-based advertising, including cost-per-click, cost-per-visit, cost-per-lead, and cost-per-sales.

Hi-Impact is an advertising platform with high exposure or engagement, providing the Rich Media Video Advertising, Games on Banner, and other extraordinary executions. GLITZ Media, on the other hand, is a premium advertising network which is specially dedicated for women.

Adplus’ Co-Founder and CEO Yazid Faizin stated regarding the acquisition, “Yello Mobile was very different and unique in approaching us.  The group’s business model for partnership and development was very fascinating and attractive. With Yello Mobile’s best in class capabilities and technologies, coupled with Adplus’ experience and network, I am confident that we can become the leading digital marketing company in Southeast Asia.”

Yello Mobile is indeed in an agressive state in performing the M&A actions in Southeast Asia by focusing on Mobile Shopping, Media (Content), Advertising (Marketing), Travel, and O2O (Online to Offline Platform), as they call it SMATO for short.

Yello mobile has already planned a collaboration with Adplus and other companies they possess. Platform-based companies (WiseBird and Cauly), digital advertising agencies (adQUA and e-motion), and solution company (RecoBell) will partner with Adplus.

“Leaning on the experience and skill sets of our digital marketing partners in Korea, we are now actively pushing forward to investing overseas, placing immediate focus on Southeast Asia’s growth potential in mobile & digital marketing. Our goal is to translate the success we have experienced locally in to becoming a leader in digital marketing regionally, and our partnership with Adplus marks a promising beginning,” said Yello Mobile’s CEO Lee Sang-Hyuk.

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