Virtual Goods and Digital Goods Survey 2017

In today's mobile digital world, consumers today have gotten increasingly used to buying virtual digital goods, such as buying Go-Pay credits or Grab-Pay credits to pay for motorcycle taxi rides, and buying digital music and mobile apps at the iTunes store and the Google Play Store. But this hasn't always been the case. Arguably just one or two years ago Indonesian users still prefer to pay for Go-Jek rides with cash rather than Go-Pay credits.

This survey seeks to measure current Indonesian market attitudes towards virtual goods and digital goods. We surveyed 1051 respondents via mobile app on one single day on August 30th, 2017. Survey conducted & reported by in cooperation with JakPat Mobile Survey Platform.

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