Brandtone Appoints Country Head to ExpandIndonesia

Jakarta, 21 July 2014: Brandtone Indonesia has appointed a Country head, Brata Rafly to strengthen its presence in the region. As the new Country Head for Indonesia, Brata will lead the company’s work for leading brands, with a particular focus on sales, marketing, and communication.

Brata brings with him more than 18 years of experience in leading business for multinational companies on both a local as well as global scale. Prior to joining Brandtone, Brata was the Commercial Director for Tigerair Mandala and Director Sales/Chief Representative for East Indonesia at Intel Indonesia Corporation.

During its first six months in Indonesia, Brandtone has expanded aggressively to establish a footprint, working with some of biggest the FMCG companies in the market. Brata will continue to build on this rapid growth, drawing on a wealth of experience for major global tech brands. His previous roles include Country Sales Director at Yahoo! Indonesia and Country Manager for MSN Indonesia whilst working for Microsoft.

Alongside Brata, Brandtone has appointed Mark Canning as a Senior Advisor for the business. Having formerly served as the British Ambassador to Indonesia, Mark will use his experience of over three decades as Ambassador in various countries in Southeast Asia to help Brandtone become a leading player in mobile marketing technology across the region.

Brata Rafly, Country Head, Brandtone Indonesia, said: With high mobile penetration and a large consumer market, smart use of data is vital in connecting brands and their products to the right audiences in Indonesia. Global brands are hungry for innovative ways to engage with people and understand their needs, and mobile provides the perfect platform to build one-to-one relationships with consumers at vast scale. I am proud to join Brandtone at this exciting point in the company’s development, and look forward to growing the business in Indonesia.

Donald Fitzmaurice, Founder and CEO, Brandtone, said: Indonesia is not only a highly important market to the brands we work with: it is also a powerful springboard into the wider region. Having established an office in Jakarta, we will now establish operations across Southeast Asia, helping companies to engage with consumers in Vietnam, Thailand, and the Philippines.

Brata’s unique skillset and background ‘ combined with a deep knowledge of the market ‘mean he is ideally placed to lead Brandtone’s development in Indonesia, helping our brand partners to make the most of the huge opportunities that exist there. We are thrilled to have him on board and look forward to revealing more details of our work there in due course.

Brandtone works with brands including Unilever, PepsiCo, Heineken and Mondel z, to deliver high-impact mobile marketing campaigns in the world’s fastest growing markets.

About Brandtone
Headquartered in Dublin, the company, which is funded by Unilever Ventures, Verlinvest and Syngenta ventures, has grown from one market into thirteen since it launched in 2010. Its expert teams in each local market combine mobile and Big Data to conduct highly personalised and targeted campaigns that deliver measurable ROI and brand building opportunities for clients in the developing & emerging markets.

As a result of these campaigns, Brandtone has built up a proprietary database of millions of consumers who have opted into engaging with brands. It has recently launched a suite of tools to allow marketers to access and segment this database to drive powerful, targeted campaigns among their key audiences.

In the past year the company has won five awards at the Marketing Week Engage, Smarties, Meffys and the Irish Mobile Marketing Awards.

For further information please visit: http://www.brandtone.com

For media enquiries:

Adwi Yudiansyah
Praxis PR
0811806413
adwi@praxis.co.id