CrescoData becomes the first Google Shopping partner basedSoutheast Asia

CrescoData, a cloud based multi-channel listing platform, today announces their partnership with Google Shopping in Southeast Asia. CrescoData is the first Google Shopping partner based in Southeast Asia. With over two years of experience with Google Shopping in international markets, including Australia and the US, e-tailers can use CrescoData to rapidly scale and localise product listings on the platform. This enables them to score a first-mover advantage in the region’s fast-growing eCommerce markets such as Indonesia.

CrescoData enables merchants to automate the listing of their product catalogues onto eCommerce marketplaces and digital advertising platforms, and ensures product data including stock and price changes are updated. Since Google Shopping interfaces directly with product data, and delists inaccurate entries, accurate product data is essential to success on the platform. In addition, Google Shopping Ads are in beta in five more markets across Asia, including Indonesia. Sellers looking to expand to these markets need to rapidly and scalably localise for currency and other variables.

On relevant searches, Google Shopping ads occupy half of a display screen. Due to its visibility on both web and mobile platforms, spending on Google Shopping ads tripled year-on-year in 2016. By providing relevant product information that consumers are searching for, leads that land on an eCommerce page are better qualified – increasing the likelihood of purchase. In addition, customers click through to the purchase page, therefore reducing the number of clicks. Image-based product ads also perform better than text-based ads, further increasing purchase rates. Google Shopping’s tools and detailed reports also offer real-time insights into the effectiveness of product listing ads, enabling sellers to optimise ads for better sales.

As with other regions, Google Shopping will widen the floodgates to eCommerce in Asia. Google Shopping’s Product Listing Ads (PLAs) offer consumers a direct path to purchase. These have been proven to generate more clicks, and better ROI compared to text ads on Adwords, said Anna Trybocka, CEO, CrescoData.To ensure success on Google Shopping, e-tailers must have robust product data processes. After two years of working with Google Shopping, and proven ability to drive revenue for our clients through the platform, we are incredibly proud to be Google’s Shopping partner ahead of the platform’s launch in Indonesia.

Google and major marketplaces such as Alibaba and Amazon are investing in the region due to its potential. eCommerce in Southeast Asia (SEA) is expected to surpass US$15bn this year. Global e-tailers such as Decathlon are also taking the initiative to widen their reach in Southeast Asia. Google Shopping’s PLA’s provide a rich, mobile-friendly format to reach consumers in Singapore.

We have seen phenomenal success with Google Shopping Ads in Australia. Given that we already have a highly engaged customer base in Singapore, we look forward to expanding our presence in the region. Decathlon aspires to provide a seamless omnichannel customer experience and Google Shopping helps compliment our omnichannel strategy said Clarence Chew, CMO, Decathlon Singapore. We work with CrescoData as our Google Shopping feed partner in both Australia and Singapore. Working with a CrescoData ensures our products, price and stock are up to date and optimised for maximum sales.

Google Shopping will help to extend our reach and place the entire Mum’s product range in front of shoppers at the exact time they are searching for them. Using an experienced feed partner like CrescoData meant we got our entire catalogue of over 17,000 products listed on Google quickly and easily without any need for IT on our end, leaving us with time to focus on the campaign management. Google Shopping will form an integral part of our marketing strategy in 2017, said Alex Bono, CMO, Mums.sg.

With over 100 million SKUs being processed by the platform each day across the region, CrescoData has a proven track record of boosting product visibility for e-tailers on the region’s leading platforms, including Lazada, Qoo10 and Amazon and now, Google Shopping. E-commerce companies in APAC, including Bobobobo, Shopee, Decathlon, Mums, KJ Empire and Gifts Less Ordinary are using the CrescoData platform to manage millions of products across fourteen countries and six languages. For more information on CrescoData for Google Shopping, visit https://www.crescodata.com/