Yahoo! Indonesia partners with mobile marketing company Big Mobile

Yahoo! Indonesia just announced an exclusive partnership with Big Mobile to handle mobile ad sales for Indonesian properties.  Via a press release they sent, Yahoo! Indonesia is looking forward to partner with Big Mobile as solution for a more personal and premium mobile advertising.

Big Mobile has experience in the mobile industry for 4 years, with offices in Sydney, Melbourne, Los Angeles, and London. Their operation in Indonesia is led by Joshua Simorangkir who previously worked as Marketing Manager for Huawei. Besides with Yahoo! Indonesia, Big Mobile is also partnering with telco company XL Axiata.

"This partnership is an important step to enhance the mobile as a marketing channel in Indonesia. We are the exclusive partner for Yahoo! in Australia and New Zealand and will bring the same level of knowledge, innovation and solutions to Indonesia to promote this initiative." said Graham Christe, a Partner at Big Mobile Group.

Tommaso Del Re, Head of Mobile and Business Development Yahoo! Indonesia and SEA, is very excited about this partnership "The number of advertisers around the world that embraces mobile marketing as a primary medium to reach the target audience is increasing in terms of accessing the Internet through portable devices. Yahoo!'s partnership with Big Mobile  will help serve Indonesia with a 360-degree premium and cutting edge advertising solutions."