Consumer's Trust Level and Behaviour, a Challenge for Local E-Commerce
Aswin Utomo from AdaDiskon, during interview with DailySocial last month said that 2010-2011 is e-commerce year and 2011-2012 will be payment gateway's turn. In some ways, I agree. At least payment gateway education by business doers will trigger e-commerce's growth.
In addition to the size of market we can reach and the growth of business doers, I think there are 'basic' elements that e-commerce doers should pay attention as well. Both for those who've applied various facilities like shopping cart up to integrated payment and those who conducts their buy-sell process and promotion online: Consumer's trust and behavior.
This also related to purchase behavior and the amount of money consumer would spend on online purchase. On June 2011 edition of Marketeers magazine, based on their research, that the largest number in online purchase went to Fashion & Apparel. Waizly Darwin, Marketeers' Chief Operation said during a presentation awhile ago that one of the reason why apparel products become option in online shopping is affordable price, so if there's any mistake or fiasco in purchase process the loss will not be so big.
Payment method development and the growing numbers of e-commerce doers, which educate consumers and sellers, will support e-commerce development. However several things like e-commerce service itself , among others related to security should be improved and maintained because it will affect consumer's purchase behavior.
You can download DS-Research's “How Indonesia’s Youngsters Use E-Commerce” here.