East Ventures Invests in Lifestyle E-Commerce Startup ShopDECA

A newly launched e-commerce startup Shopdeca today announces that they have raised a seed round of funding from East Ventures. According to the press release sent to our editorial team, shopdeca aims to bring a wide range of products from women and men's apparel, home living, travel and tech accessories. The financial terms of the agreement were not disclosed.

Jakarta-based Shopdeca focuses on curating items before it goes to be displayed in the site, "we wanted to take a fresh approach and be the first curated e-commerce site in Indonesia", said founder Andreas Thamrin. Unfortunately for Thamrin, companies such as Blibli, and the now-deceased FashionPrivate already put effort to curate items for their e-commerce platform. But ShopDeca combines a rather interesting categories for their e-commerce site (fashion, home & living, tech accessories) , on that is rarely done by other e-commerce sites.

As a part of the investment, both partners for East Ventures: Willson Cuaca and Batara Eto will join ShopDeca's board seat as advisors and work together with the management team. Batara Eto, co-founder and ex Chief Technology Officer of mixi, a Japanese social networking site, said in a statement "We have always believed that Indonesia has its potential to become one of the biggest e-Commerce markets in Asia. We also think that SHOPDECA is a very solid team with a crystal clear vision and a proven business model".