Feature
Aplikasi "Wellness", Pendekatan Baru Berkenalan dengan Asuransi
Dua perusahaan asuransi global, Prudential dan AIA, menjadi pelopor yang masuk ke segmen wellness di Indonesia
Marsya Nabila - 12 January 2021
Penetrasi industri asuransi jiwa tercatat hanya sebesar 1,1% per Juli 2020 menurut catatan OJK. Isu ini terus menjadi kendala menahun yang belum berhasil diatasi dengan optimal.
Penetrasi asuransi merupakan tingkat rasio jumlah dana di industri asuransi terhadap produk domestik bruto (PDB). Artinya, total aset industri asuransi per Juli 2020 senilai Rp515,78 triliun baru berkontribusi 1,1% terhadap PDB.
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