Blibli and BCA to Launch "Co-Brand" Credit Card

Blibli and BCA launched the BCA Blibli Mastercard co-branded credit card to increase online shopping transactions on e-commerce platforms. The whole process is run through the Blibli app via the “KK BCA Blibli” thumbnail icon.

BCA's Director, Santoso explained that the pandemic has changed consumers' daily shopping habits to digital platforms. It will continue during the post-pandemic, and bank should anticipate this to remain relevant.

“Prior to this co-brand, we already have a collaboration with Blibli and the progress is always showing improvement. Blibli meets various consumer needs, we also see BlibliMart's progress showing a significant improvement. We want to be present in various consumer needs," he said during a virtual press conference, Monday (11/10).

Blibli's Co-founder & CEO, Kusumo Martanto added, "This is the first collaboration in the Indonesian e-commerce sector to utilize Mastercard Sonic technology to ensure quality security and transaction convenience. "At the same time strengthening the synergy between BCA and Blibli in presenting innovative solutions," he said.

The BCA Blibli Mastercard Credit Card targets Blibli users who are familiar with digital shopping. The submission process is completely online in the Blibli application through the “KK BCA Blibli” thumbnail icon. If you already a BCA debit customer and have BCA credit card, it is enough for the customer to provide the previous credit card number, to be directly sent to your home address or contact the BCA call center.

If you already a debit customer but don't have a credit card, the customer needs to prepare personal data, including ID card, NPWP, selfie photo, and signature. "We make sure the process is seamless as we target consumers who shop at Blibli and used to shopping online," BCA's EVP, I Ketut Alam Wangsawijaya added.

As an added value, this co-branded credit card offers various forms of bonuses when shopping at Blibli. Among them, customers will automatically receive a welcome bonus of up to Rp650 thousand, free annual fee for the first year, cashback for every transaction inside and outside the Blibli application in the form of a Blipay balance.

“Blipay does not have an expiry date, therefore, once consumers want to shop at Blibli they can use Blipay balance. It can be a value for consumers because there are various discounts and multiple cashbacks. Although this is not the first time, we still want to provide the best,” Ketut said.

Previously, BCA's digital bank unit "blu" had established a strategic partnership with Blibli. In its early day, this collaboration allows Blibli users to open blu accounts, e-commerce payments, and transact via in-app payments.

Facilitate credit card ownership

Ketut continued, the credit card business has slowed down since the pandemic. However, his team is optimistic for indicators of recovery, marked by the tourism sector which sttarted to reviving. This sector is the largest contributor to transactions in the credit card business.

"BCA credit card transaction value per September 2021 is to reach Rp42 trillion. This is a positive tren after the second wave of Covid-19 in July because some offline stores were closed until August.”

Bank Indonesia recorded a credit card transaction volume of 157.01 million times as of July 2021. Year on year (yoy) this number decreased compared to the same position last year of 164.95 million times. Likewise, in terms of number, it is down 7.81% yoy from Rp144.84 trillion to Rp133.52 trillion.

Before Blibli and BCA, there have been several similar collaborations between banking and digital platforms to boost online transactions. Among them, Shopee with Bank Mandiri, also Traveloka with Bank Mandiri and BRI.

Banks are getting interested to online platforms as they generate high traffic and transactions. Shopee, for example, according to iPrice, is a marketplace platform with the highest average visits of up to 90 million times last year.

–Original article is in Indonesian, translated by Kristin Siagian