Blibli Aquires Ranch Market's Majority Stake, Enhancing Online Grocery Vertical
Blibli acquired 51% of the company's shares; possible synergize business with 48 wholesale retail stores operated by Ranch Market
PT Global Digital Niaga, also known as Blibli is to acquire a majority stake in PT Supra Boga Lestari, the company that operates Ranch Market. Based on the disclosure on the IDX, both parties have signed a Share Purchase Binding Agreement (PPPS) with a plan to take over 797,888,628 shares or equivalent to 51% of the total issued and fully paid capital.
The strategic action is interpreted as Blibli's effort to strengthen the value proposition of its grocery service, BlibliMart. In a media conference in late 2020, the company said the daily staple category was among the best-selling throughout the year. Without mentioning detail numbers, it is described that the number of purchases at BlibliMart increased by 3 times during the pandemic.
Similar to a supermarket, BlibliMart's main products are basic necessities such as rice, sugar, cooking oil, etc. For business process efficiency, they have certain branch offices (including warehouses) in several cities covering Jabodetabek and several areas in East Java. Expansion effort has been generated, in terms of groceries, it is mostly same day delivery; In addition, there are several types of products that cannot last long in shipping, such as meat or fresh ingredients.
As of 2020, Blibli has operated 20 warehouses and 32 hub points in 15 major cities. He said, the presence of this logistics infrastructure allows the company to serve consumers at the national level.
They also continue to strengthen features, its latest innovation is a subscription option, therefore consumers can cut cost on every shopping for daily necessities in the BlibliMart category. This option provides two advantages. First, it is a fixed price, customers will be charged the same price even if there is a price change during the subscription period.
Moreover, it is a fixed discount, customers will be charged the same percent or nominal discount even if there is a price change during the subscription period. Both can be selected with a subscription period of up to 54 weeks for a weekly frequency subscription and 12 months with a monthly frequency option.
DS Premium Content
Become a DailySocial.id Subscription, you can get unlimited access to discover the best minds of innovation and to perceive the finest tech journalism products in Indonesia. Learn more
Anytime access. But, only this article.
Rp 3k - 7k /Article
Unlimited access premium article.
Rp 150k - 1,033k