Aim to bring healthy food choices from various brands, Gorry Gourmet, a healthy food aggregator with online system has added partners from restaurant industry. There are 10 groups listed as official partners of Gorry Gourmet with menu that comes in vary adjusting customer's health goals and affordable prices. Included in the partnership are Burgreens, Common Grounds, Trattoria and Shabu-Shabu House.
In the release, Gorry Gourmet's Founder, William Susilo, said, the massive interest from startup to technology companies in eating healthy food has become an opportunity targeted by Gorry Gourmet, which merely known to serve on-demand healthy food for only around Jakarta population.
"Our nutritionist team can ensure all the menus are adjusted to consumer's need, whether our menus or our partners'. The partner's selection and validation process are also very strict, from the hygiene level to the spices and recipes used. The partnership will be made once it matches our standard."
Consistency on targeting culinary industry
As one of the local catering services, Gorry Gourmet which was established since 2014 is one of an existing startup, among the difficulty of competition in Indonesia's online catering business. One of Gorry Gourmet's focus strategy is to provide innovative service for people who want healthy food with affordable price.
"We develop Gorry Gourmet with 3 basic principals, convenient, variant and affordable price. Convenient, because the whole process is done online, the food is later being delivered directly to the consumer. In variant, because we have many restaurant partners to keep consumers from getting bored without having to invest in product facility such as factory. An affordable price, because we believe everyone should have access to healthy and quality food," Susilo said.
– Original article is in Indonesian, translated by Kristin Siagian