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Fulfillment Feature Becomes TokoTalk’s Next Innovation

It is expected to facilitate users in logistics management

Prayogo Ryza - 30 September 2020

TokoTalk, a startup with an e-commerce website builder service, has officially launched its latest feature, fulfillment. This feature is expected to facilitate users in terms of logistics management. What makes this feature superior is the delivery of goods from multiple locations and pickup service from the seller’s location.

Tokotalk’s Head of Business Development, Kemas Antonius explained, the latest feature will also include the provision of warehouse storage and packaging of goods in collaboration with several partners. There are three old players engaged in fulfillment and warehouse services who will be invited to work together.

“It is expected that business players who use TokoTalk will no longer need to consider logistical operational issues. Starting from the order process, stock management, packaging, to delivery and couriers, especially when facing a massive order. They just sit back and focus on thinking about sales strategies,” Kemas said.

Part of the innovation series

As of August 2020 TokoTalk claims to have succeeded in getting 320 thousand business people who have created online stores through its platform. Growth reaches 30% every month. It is also said that their GMV will reach $10 million or equivalent of 148 billion Rupiah by the end of this year.

“The target is to strengthen our system in order to reach more business players or brands to join TokoTalk. We want to become a sustainable all-in-one solution platform for online business people. We want to create an ecosystem that can synergize with mutual cooperation,” Kemas added.

This fulfillment feature is not the single concern of TokoTalk. Logistics performance has long been in the spotlight of a number of players in the e-commerce industry. Big players such as Tokopedia and Bukalapak both have initiatives to improve the quality of their logistics. After all, as a seller, the 0n-time service is an essential feature.

TokoTalk has been operating since 2018. In April 2019 they have secured funding of IDR 45 billion. At that time, their focus was on service improvement and business growth.

Now, 2020 has started to enter the fourth quarter. They began to present a series of innovations as a form of commitment to improving the service quality. This fulfillment service doesn’t seem to be the last. Kemas said that they are currently developing another system and are ready to collaborate with various parties. Some are already on their timeline, such as to develop an omnichannel feature, POS, and advanced digital marketing solutions.


Original article is in Indonesian, translated by Kristin Siagian

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