Interspace and Karamel Formed Strategic Alliance
Michael Erlangga - 16 June 2015
Riding on the rapid growth of tech industry, Karamel In Image announced a partnership with Interspace Indonesia. The partnership enables both parties to distribute the advertising content to media which are registered in Interspace-Accesstrade affiliation.
In its official statement, Interspace introduced the native advertising concept as a form of online ads that are displayed properly, from the design to layout, format, and content. Since the ads are adjusted with the media editorial content, native advertising emerges as a new model of advertising in which visitors are encouraged to do actions, such as purchasing products and sharing information.
The team have had an affiliation business platform that has operated since 2013 in Indonesia, that goes by the name of Accesstrade. The platform has owned around 100.000 website publishers and clients who’ve been registered in its service already.
On the other hand, Karamel presents a native advertising platform with new features which will be integrated with Accesstrade. The new feature, called Ad Shot, allows the presentation of Accesstrade advertisers’ ads within the available publisher’s image.
The synergy of both parties is expected to make use services that add more attraction to the products and services, and advertisers may expect to net more users and better brand awareness. The displayed ads will be adjusted to images used in blogger’s articles. Original ads will be distributed after the adjustment is made between images and advertisers.