iPrice Group Partners with Line Indonesia, Introduce New Features in Line Shopping

Line Indonesia and iPrice Group officially collaborated to introduce two new feature for Line Shopping, a price comparison feature and product curation. The latest feature allows users of the Japan-Korea platform to get different shopping experience.

"We have commitment to improve shopping experience for loyal customers. E-commerce landscape in Indonesia always expanding and we found that price comparison is getting hype and has a big potential. It will bring various benefits to our customers and get along with our commitment," Line Indonesia's Managing Director, Dale Kim, said.

Through this feature, Line users are getting easier process to find special offers. Currently, there are three categories in the latest feature by iPrice Group, the special price for electronics, fashion, and health & beauty. Also, the result of product curation by the experts for special moment and popular products.

"iPrice is the major player in price comparation industry with strong connection in e-commerce. We believe, with Line Shopping users and iPrice leading feature, we can provide a simple yet sophisticated shopping experience for our customers," Line Indonesia's Strategy Director, Fanny Verona, explained.

iPrice is known as a platform to compile millions of products from various e-commerce and marketplace. iPrice Group is currently available in Malaysia, Singapore, the Philippines, Thailand, Vietnam, and Hongkong. Partnership between the two has been going on since last year.

"The massive product offers in online shopping currently has user getting overwhelmed. iPrice tried to make online shopping easier by helping customers to find the best offer through our platform for price comparison and product curation. In Line Shopping, users can easily find the best offer of their desired products," iPrice Group's CEO, David Chmelaf, said.

– Original article is in Indonesian, translated by Kristin Siagian