Noice Succession and Ambition to be the Best Local Audio Content Platform
Rado Ardian and Niken Sasmaya are considered capable to bring strong influence from Google and YouTube experience
After securing seed funding in the first quarter of 2021, audio content platform Noice has officially welcomed two new executives to its board of directors. They are Rado Ardian as Chief Executive Officer (CEO) and Niken Sasmaya as Chief Business Officer (CBO).
Both of the Google veterans' involvement is in line with Noice's efforts to become the best local audio platform in Indonesia. Moreover, public has been lingering to the growth of audio content, such as podcasts.
In an interview with DailySocial, Mahaka Radio's President Director, Adrian Syarkawie, who at that time was in charge with Noice, said that his team had difficulty developing this platform business. The thing is, Mahaka Radio's parent company was not a technology company since the very beginning, therefore, there are such limitations in its development.
"We are aware that we cannot solely develop content in the future, we have to use technology. Therefore, we are trying to find investors who can provide support on the technology side," Ardian said to DailySocial.id.
In his recent official statement, Ardian admitted that he would continue to play an active role in supporting the future development of Noice under Rado and Niken.
To begin with, Noice was developed as a streaming radio platform. However, he said, this service is considered insufficient to meet the needs of a growing market. Meanwhile on-demand content is rapidly growing in some countries, including Indonesia.
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