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Podcast Popularity to Mark the Rise of Voice Based Content Industry in Indonesia
Becomes one of the consumer tech segments that is still considered "underrated"
Corry Anestia - 26 February 2021
Voice-based content has existed before the internet, through the radio. As technology advanced, now voice-based content has evolved into on-demand content accessible through platforms.
One of those is the podcast or web podcast, which has become popular in recent years. Podcasts are serialized sound-based content that can be downloaded on your device. The term podcast or a combination of the words “iPod” and “broadcasting” was born along with the birth of this Apple device in 2001. Referring to Podcast Hosting data, there are 1.75 million podcast broadcasts in the world with 43 million episodes as of February 2021.
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