The potential of on-demand services remains interesting to be explored. From the consumer side, this application helps to speed up and facilitate the process of ordering service transactions quickly. Starting from a personal experience with difficulty in getting information and service assistance, Mel BJ then launched an on-demand service called SuperHelper.

“After experiencing some of these moments, I did market trials about this demand and got responses from thousands of people regarding similar problems. That’s when I was sure and started forming SuperHelper, which could be a platform for this kind of demand and other demands,” Mel said.