PT Telekomunikasi Indonesia Tbk (Telkom) officially launched the Indonesia Digital Exchange (TADEX) advertising inventory platform. This is the collaboration between two of Telkom’s subsidiaries, Telkomsel and Metranet, along with the Press Council, Task Force Media Sustainability, and the Advertising Association.

In the virtual launch, President Joko Widodo believes TADEX will add up value into the Indonesian digital advertising industry. TADEX is also expected to open up new opportunities for advertisers, publishers, marketers, and other stakeholders.