1. Startup

Another E-commerce Platform on Facebook, LakuBgt.com

In the year 2012, the development of e-commerce in Indonesia continues to grow. Some e-commerce players appear to choose a niche and play in certain segments only, such as fashion for women, goods at discounted price or other niches. In addition, payment services are also springing up and the existing ones continue to develop their services. Not to mention services which provide a platform to be able to have your own online store (be it on the web, social platforms, etc.)

Here, I will discuss an e-commerce service platform on Facebook or can be calle f-commerce or Facebook Commerce. DailySocial has discussed this kind of service that is MySellr which has changed its name to Onigi and recently, there is a similar service launched called LakuBgt.com.

To use LakuBgt.com, you have to follow a few steps. The first is to set up your online store on LakuBgt.com then the second thing to do is to sign up to iPayMu payment processor. After both steps are finished, user is able to start doing business through e-commerce platform of LakuBgt.com.

However, when I try to create an online store with LakuBgt.com’s service, there are some problems when doing the initial setup. Users who are unfamiliar with technology may experience confusion when creating an online store with the service, especially during the stage of creating and registering Facebook app. Obviously, a user wants a simple and easy to use user experience. When an application is easy and user friendly, said application would certainly be much used and needed by the majority of people.

Riyeke Ustadiyanto, as the owner of LakuBgt.com and iPayMu, explained in a post on Stasion community’s Facebook Group that LakuBgt.com, for the time being, is not 100% smooth sailing (still under construction and maintenance). It is also a fact that I encountered some errors when trying LakuBgt.com. In the same post, Ustadiyanto also explained that SEO is also can be done on LakuBgt.com’s service, a space for SEO is available and can be used by user. For now, LakuBgt.com also doing integration with OngkosKirim.com API so the user will be able to compare shipping prices from various shipping service companies.

LakuBgt.com also provides free of charge service for their first 1,000,000 members. Readers who are interested in opening an online store on Facebook can see and learn about the services available on LakuBgt.com.

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