eFishery's Gibran Huzaifah on Turning Local Problems into a Global Winner

Gibran Huzaifah was only a university student when he started a small business with a few catfish ponds. As the business grew, he managed to address several issues and find the opportunity to create solutions based on these problems. In 2013, Gibran, and Chrisna Aditya decided to execute their idea through eFishery.

The early days were quite challenging, the company needs to build the product, and introduce it, while simultaneously educating people about it. In order to achieve growth, eFishery must expand geographically, deploy teams on the ground, establish points, and build community centers. The approach feels more complex than it seems. They continuously and patiently nurture the market.

In the first half of 2023, the company announced that it has netted $200 million in Series D funding. It has entitled them to be Indonesia’s 15th unicorn and the first one in aquaculture or aquatech/fishtech. The company has transformed to be an all-in-one solution for the fish industry. They offer solutions from upstream to downstream, helping fish farmers to improve efficiency and effectiveness in their business.