HOOQ Introduces Live TV Freemium Content and Daily Subscription
Already had 20 million registered users, focusing on local and Hollywood contents
Celebrating its second anniversary, a video-on-demand service (VOD) HOOQ introduces the latest feature of Live TV to all subscribers for free. The feature is to increase the current active users that reached 30% of the 20 million registered users.
Guntur Siboro, Country Head of HOOQ Indonesia, said to DailySocial that there are four local channels already available, JAKTV, RTV, Kompas TV, and Metro TV. More local channels are expected to be registered in HOOQ.
"We're currently in the process of adding local channels to join HOOQ. It's still being explored. Targeted by the end of 2018, more locals can register to complete HOOQ lists," he said.
Regarding international channels in Live TV, Siboro said that the opportunity is open, but HOOQ will be focused on local channels for now.
Daily subscription option
In addition, HOOQ presents a daily subscription that cost Rp3,300. With carrier billing scheme, users can now subscribe using the new service.
Targeting "Young Family", HOOQ claims to get various classes of users. By displaying 60% of local films, HOOQ is consistent with its core mission as video-on-demand (VOD) service for local content.
"After running the business for two years, we saw many users outside Jakarta are enjoying our local movie content. It is why we're focused on local and Hollywood," he said.
HOOQ is already partnered up with MD Entertainment, Starvision, Rapi Films, and TBS Films to add more variant of local content. The partnership consists of the movie availability (in term of direct home video) from the four production houses not more than 120 days from the premiere in the cinema.
This year's target
The launching of these two services is expected to acquire the new and active users of HOOQ. Siboro expects the HOOQ's commitment that putting the variant local content forward to boost the service in becoming Indonesia's leading player.
"HOOQ is currently available in five countries and Indonesia has done 70-80% contribution. We're optimistic that the various content we provide will increase total users in all over Indonesia," he said.
– Original article is in Indonesian, translated by Kristin Siagian